Growing your HVAC company – Follow this simple 5 step procedure – Follow this simple 5 step procedure
HVAC company growth is really important. It is the gateway to more customers, more resources, and of course, more money. If there is one constant worry among local small and medium sized HVAC contractors, it is how to outwork the “big boys”, who command a large number of clients and seemingly have more bucks, assets, and talent at their disposal. However, as a small business owner, you can still overturn your status quo and even make significant gains against your competitors. Wonder how? Here are 5 smart ways to evolve your business to a larger enterprise.
Stand out from the huge, and ever increasing, numbers of HVAC businesses by focusing on local clients. Today, more and more consumers are searching for local businesses. Therefore, you want to ensure your business is easy to find on the Internet. A good starting point is listing your company in local search directories like Yelp, HotFrog.com, Superpages.com, YellowPages.com, or Google Places.
Maximise your website
A website is a critical element for every HVAC firm. However, for your website to be successful, it must follow some guidelines. For starters, you ought to have a relevant domain name that is unique and catchy. To further attract new clients, the homepage should be easy- to-navigate. That way, visitors will be able to browse and get the information they are searching for easily and quickly.
In the website include current contact information, a testimonials page, and a call-to-action. Always update your HVAC website with unique and fresh content. More importantly, utilize Search Engine Optimisation (SEO) to reach your local audience.
Implement a referral program
Word-of-mouth advertising is the cheapest and most effective way to promote your business than paid marketing. Consider offering your clients (past and current) a referral credit for any person they refer to you. Also, award the new customers with an initial discount. This helps generate trust and a lot of happy feelings. In fact, consumers are more willing to refer a business after a positive experience. That being said, that small dollar credit will surely come back to you ten times more.
Offer complementary services
Most small business owners often shy away from providing complementary services, especially when it involves dealing with costly repairs. But, this is not about offering free HVAC repair services for a new customer. It is about uncovering new opportunities by broadening your service offerings and incorporating lower and higher margin services.
Offer duct cleaning, energy audits, or interior air quality measurements to facilitate other services that need a larger investment. This proven technique is effective in attracting new customers and generating more sales leads.
Promote seasonal deals
You can promote different seasonal services on your social media pages or websites to get customer’s attention. For instance, you can offer discounts on AC maintenance before the cooling season or furnace maintenance before the heating season. Promoting various HVAC seasonal air conditioning service Adelaide can increase the following season’s revenue and sales.
In today’s world, it can seem difficult to creatively and successfully scale your HVAC business. But being unique and keeping your business ahead of your competitors is all it takes to grow your company throughout the year.
4 Easy Air Conditioning Repair and Maintenance Tips
An air conditioner (AC) needs regular attention to ensure it is working at the highest efficiency. The summer is a very bad time to face a problem with your central air conditioning system. The discomfort of not having cool air circulating through your home is coupled with the frustration of paying for the repair. That’s why you need regular air conditioning repair and air conditioning maintenance to extend the life of your AC unit and save you money on expensive early replacement.
Need Air Conditioning Services?
As Man or Kingdom Air Conditioning are based in Adelaide, we have heard great reports on Accutemp Services for an air conditioning service. Before we go into 4 Easy Air Conditioning Repair and Maintenance Tips, we suggest you check out www.accutempservices.com.au/air-conditioning-adelaide/ if you need air conditioning services in Adelaide.
Though every business or home needs a skilled HVAC specialist on hand, there are 4 easy ways you can repair and maintain your system.
1. Inspect your ducts for obstructions and leakage
Examine your ducts to make sure air is flowing out of them. If they are too dirty to block airflow, they need to be thoroughly cleaned. The duct may be accidentally closed partially or all the way. Carefully clean it and remove any debris inside. Make sure your air conditioner is off when cleaning the ducts.
Duct leakage is a big deal. Leaking ducts can create air quality problems, clog your air filters, cause higher energy bills, and air conditioning repair is costly. Seal the affected area using tape or mastic.
2. Replace filters
A blocked filter can limit your system from operating properly. Lack of airflow can affect the system’s cooling efficiency. Check your filters often and change them on a regular basis. Pay attention to inconsistent air flow. Take note of strange sounds that come from your outdoor unit.
In some cases, a blocked filter can lead to your unit icing up. If your air condenser is iced up it won’t cool properly. A simple solution is melting the ice. Turn off the system and just run the fan to quickly melt the ice. Alternatively, the ice can melt on its own once you turn off the unit.
3. Clean condenser coils
A coil can be damaged by a variety of things, such as debris, impact and corrosion. Because this is an essential part of the whole component, a damaged coil directly compromises the entire air condenser unit.
Simply maintain the coil by cleaning it. If that does not fix the problem, you will have no option but to replace it.
4. Examine your thermostat
This is another part of the air conditioning system that can cost you a lot of money and cause you distress. Thermostat functions can be affected with a low battery. If that is the case, it may need new batteries.
If your air conditioner is running excessively, it is wise to check the thermostat settings. Set it at a temperature below the normal room temperature. Make sure that someone does not inadvertently switch it from automatic to on.
To keep your AC condenser operating at top efficiency, you need to perform standard and routine air conditioning maintenance. If you are familiar with the conditioner’s many parts and a DIY enthusiast, it may be worthwhile to do basic repairs as they arise. Though, do not hesitate to call an AC pro for help.