Growing your HVAC company – Follow this simple 5 step procedure – Follow this simple 5 step procedure
HVAC company growth is really important. It is the gateway to more customers, more resources, and of course, more money. If there is one constant worry among local small and medium sized HVAC contractors, it is how to outwork the “big boys”, who command a large number of clients and seemingly have more bucks, assets, and talent at their disposal. However, as a small business owner, you can still overturn your status quo and even make significant gains against your competitors. Wonder how? Here are 5 smart ways to evolve your business to a larger enterprise.
Stand out from the huge, and ever increasing, numbers of HVAC businesses by focusing on local clients. Today, more and more consumers are searching for local businesses. Therefore, you want to ensure your business is easy to find on the Internet. A good starting point is listing your company in local search directories like Yelp, HotFrog.com, Superpages.com, YellowPages.com, or Google Places.
Maximise your website
A website is a critical element for every HVAC firm. However, for your website to be successful, it must follow some guidelines. For starters, you ought to have a relevant domain name that is unique and catchy. To further attract new clients, the homepage should be easy- to-navigate. That way, visitors will be able to browse and get the information they are searching for easily and quickly.
In the website include current contact information, a testimonials page, and a call-to-action. Always update your HVAC website with unique and fresh content. More importantly, utilize Search Engine Optimisation (SEO) to reach your local audience.
Implement a referral program
Word-of-mouth advertising is the cheapest and most effective way to promote your business than paid marketing. Consider offering your clients (past and current) a referral credit for any person they refer to you. Also, award the new customers with an initial discount. This helps generate trust and a lot of happy feelings. In fact, consumers are more willing to refer a business after a positive experience. That being said, that small dollar credit will surely come back to you ten times more.
Offer complementary services
Most small business owners often shy away from providing complementary services, especially when it involves dealing with costly repairs. But, this is not about offering free HVAC repair services for a new customer. It is about uncovering new opportunities by broadening your service offerings and incorporating lower and higher margin services.
Offer duct cleaning, energy audits, or interior air quality measurements to facilitate other services that need a larger investment. This proven technique is effective in attracting new customers and generating more sales leads.
Promote seasonal deals
You can promote different seasonal services on your social media pages or websites to get customer’s attention. For instance, you can offer discounts on AC maintenance before the cooling season or furnace maintenance before the heating season. Promoting various HVAC seasonal air conditioning service Adelaide can increase the following season’s revenue and sales.
In today’s world, it can seem difficult to creatively and successfully scale your HVAC business. But being unique and keeping your business ahead of your competitors is all it takes to grow your company throughout the year.